About Tiered Membership Structures

Build value for specific business profiles

Implement within the constraints of existing staff and budget

Migrate members for immediate upgrades and self-funding growth

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kyle Sexton, ChamberThink Strategies

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kyle Sexton, ChamberThink Strategies

Case Study: Salem, OR

In the first five years of value-based membership tiers, the Salem Chamber grew by $634,000. Here's what the first two years looked like:

Year 1: 40 upgrades generated $53,000 in recurring revenue

Year 2: 147 more upgrades generated another $178,000 in recurring revenue

Total: 187 upgrades and $231,000 in recurring revenue

10 Tiered Membership MISTAKES

(that you don't have to make!)

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kyle Sexton, ChamberThink Strategies

chambers & Economic development organizations:

A Membership Model That Sells Itself—and Serves Better

Stop selling dues. Start offering value.
We help chambers and economic development organizations
build tiered membership structures that drive revenue, relevance, and results.

When Your Membership Model Stops Working, Everything Slows Down

You feel it every time someone asks, “So what do I get for my dues?”

The formulas, the spreadsheets, the justifications—they’re exhausting. Staff are tired of selling math. Board members know the structure is outdated, but no one’s sure how to fix it. And that big investor you were excited about? They walked away—because your offer didn’t speak to what they actually value.

You’re stuck in a model that was built for a different era.

The result?

  • Sales feel awkward.

  • Upgrades are rare.

  • Renewals are flat.

  • And your best opportunities? They're slipping by.

Pain, Amplified

  • You’re doing important work with an outdated toolkit.

  • High-value members aren’t upgrading because the path isn’t clear—or compelling.

  • Your board wants results, but your model can’t deliver them at scale.

  • The members who need you most don’t see themselves in your current menu.

It's not you. It's the model.

And once you fix the model, everything else gets easier.

You Don’t Need a New Salesperson—You Need a Better Offer

I'm Kyle Sexton,

and I’ve helped hundreds of chambers and EDOs modernize their membership model. With the right structure, your team sells more confidently, your board sees the value, and your members finally get it.

Five Months After Hiring Kyle:

Suzy Watkins, Director of Sales

Jessica Linder Gallo, President & CEO

Savana Nelson, vp of Marketing & Member relations

Peoria area chamber of commerce, peoria, Illinois

Here's How We Do It

1. Diagnose the Disconnect

We review your current model, members, and mission to spot where value is leaking.

2. Design Your New Membership Tiers

We build a clear, value-based structure that serves everyone better—from your smallest member to your biggest investor.

3. Deploy With Confidence

You get the tools, training, and support to launch and sell your new structure—starting day one.

Nine Months After Hiring Kyle:

Brad Meier, President

Owatonna area Chamber of commerce & tourism, Owatonna, Minnesota

TESTIMONIALS

What Happens When the Model Works

Membership sales feel like invitations, not negotiations.

Upgrades happen naturally—because the value is obvious.

Your board sees momentum, not guesswork.

You build revenue and relevance — at the same time.

"Best year on record"

"The Branson Chamber had its best year on record last year. New memberships jumped from $45k to $100k. We couldn't have done it without Kyle Sexton."

~ Grant Sloan,
VP of Membership,
Branson Lakes Area Chamber of Commerce & CVB,
Branson, Missouri

"I'd write your check three times over"

"After five months, our current upgrade total is $75,045. Kyle, that's 14 meetings. You've taken months and months of legwork out. I'd write your check three times over."

~ Jessica Linder Gallo,

President & CEO,
Peoria Area Chamber of Commerce, Illinois

"Tell people to call me"

"Before we hired you our annual new membership revenue was $45k. We just hit that in the first quarter! I can't share this wonderful news enough. Tell people to call me if they want to speak to someone who has hired you."

~ Dean Faile, President & CEO,
York County Chamber,
South Carolina

"Trust the process"

"We've increased our revenue almost $50,000 in the first six months. Listen to what this man says. Do it. Do it. Do it!"

~ Kate Miller,

President & CEO
Middleton Chamber of Commerce, Wisconsin

PRICING

Choose Your Plan

Foundation

$15,000

or 6 monthly payments of $3,000

  • Private coaching for your team

  • Branded Membership Menu

  • Upgrade Training

  • Upgrade Blueprint Worksheet

  • Video Training Library

  • Tiers Training Guide

  • On-Site Build Day saves time: $4,000

  • On-Site Strategic Planning: $5,500

accelerate

$25,000

or 6 monthly payments of $5,000

  • Upgrade Training Onsite Coaching

  • Two days of upgrade meetings

  • Get BIG wins right away

  • Private coaching for your team

  • Branded Membership Menu

  • Upgrade Blueprint Worksheet

  • Video Training Library

  • Tiers Training Guide

  • On-Site Build Day saves time: $4,000

  • On-Site Strategic Planning: $4,500

  • More Launch Days: $5,000/day

five-day Launch

$55,000

or 6 monthly payments of $10,000

The FASTEST Plan

Twelve Months After Hiring Kyle:

Grant Sloan, VP of Membership,

Branson Lakes Area Chamber of commerce & CVB, Branson, Missouri

Who's This Perfect For?

Community Chambers

Business Chambers

Economic Chambers

Economic Development Organizations

Trade Associations

Three Years After Hiring Kyle:

Cameron Hansbrough, Member Relations and Kristy Dew, Member Engagement

Greater Jackson Chamber, Jackson, Tennessee

Trusted by Hundreds of Chamber Leaders Just Like You

Schedule A Time to Talk About Your Chamber

Kyle has helped more than a thousand chambers navigate difficult challenges

"I have really enjoyed the daily messages. They are short and to the point videos which helps in this fast paced industry."

~ Lisa Flowers

"I like that you always present things that me either think about things in a different way or trigger more questions."

~ Anne Glasscock

"Kyle brings practicality and common sense to an industry we sometimes way over think. Always reminding us to deliver value and being proactive, Kyle is that person on your shoulder with the right approach not to over do it, but execute it."

~ Nick Kieffer

"You get it. You don't follow the mold but I'll say it this way: you treat us like a business who can learn from better organizations, not just chambers."

~ Jim K. Johnson

"Kyle helped our Chamber create the basis for our tiered dues system. His knowledge of how to put the system in place and implement it was invaluable. We learned from his experience and put together a tiered dues system that works for our members. We have been successful in converting nearly 90% of our membership over the past 2 years. Without Kyle's guidance, I do not think we would have been as successful. Thanks Kyle!"

~ Gail Lofing

"I have enjoyed your excellent presentations over the years, your book and recently your video series. Thank you for helping Chamber CEOs succeed in what can be a tough position!"

~ Andy Mayer

"I have had the privilege of meeting Kyle early in my Chamber work, somewhere near twenty years now. He is one of those individuals that understands the industry and can relate his teaching to real life operations. When I attend conferences, his name is one of the first I look for on the agenda to attend. Over the years, I have found his teachings and programs a great asset for both my personal and Chamber's growth."

~ Robert Goltz

"I look forward to your words of wisdom. It makes me think outside the box and new ways to approach challenges."

~ Meri Ann Rush

"I enjoy hearing Kyle Sexton's great strategies each morning as they all make sense and can be implemented to our everyday Chamber life."

~ Wendy Parsons

"Kyle presents information in a no-nonsense framework: Open and Honest. This helps remind me how I want to do the same with my board, staff, and volunteers. I am able to refer to 'Kyle just had a video sharing tips on...' and my board perks up, because they know when Kyle speaks, people listen."

~ Mary Hodson

"Kyle was one of our coaches at Institute. The great thing about his class was the ever sparking of ideas. He was forward thinking and encouraged the same out of us."

~ Kim Brown

"When we hired Kyle Sexton as a tiered values membership consultant, we never realized what we were in for, meaning he surprised and delighted us on a regular basis with his continual coaching and training for all areas of our organization. He went way beyond membership and guided us through some marketing and organizational challenges that raised all boats."

~ Todd Kuckkahn

"Your Remembership tiered dues classes and book helped me move our Chamber into the next level. We have more loyal members."

~ Susan Wan-Ross

"Kyle Sexton helped us realize that not every member wants the same thing from their membership."

~ Sandra Williams

"I truly enjoy the video content and have shared it with our board on occasion. I hope it sinks in."

~ Lisa Workman

"I loved that you helped us with our membership breakdown and pricing. You had some great insights as we moved through the process. There have been several of your Chamber Daily segments that I have shared with my co-workers and or Ambassadors believing it conveyed a nugget that we can all benefit from."

~ Holly Gleason

"I had Kyle as a faculty member at Institute, and I walked away with two big things to bring to my board: 1. Why we had to pump the breaks on switching to tiered membership and 2. A road map for how to do it. I knew we were rushing it, but Kyle's training more explicitly got to the why and how."

~ Kris Mattera

"Your four quadrants for membership has enabled me to save time and energy with the benefit of focusing on a targeted sales approach to a broader market segment."

~ Craig Hall

"Kyle has helped me and my staff look at what we have to offer members and the community from a different perspective. We have a better view of what out time and talents are worth and how to communicate this more effectively."

~ Susan Williams

"Kyle has a no-nonsense, but tactful, response for every question or challenge. His approach helps to position discussions positively, which is important to remember and put into practice when things get challenging or frustrating."

~ Fred Gaffney

"I just participated in an ACCE webinar last week on membership tiers. We just changed to a tier membership and the information presented was very helpful."

~ Jennifer Pauly

"I like the way you draw people out and bring them into the conversation providing a safe environment for them to share with no judgement."

~ Laura Edmonds

"The assistance you provided to our sales team to help them understand the best approach to up-selling memberships totally reshaped our tactical approach in a positive way. The Membership Conversion Conversation Agenda not only helped in dealing with early adapters we identified but it also helped reshape the conversations we have with those considering becoming a member."

~ Dan Rogers

"The resources that Kyle shared about membership and value have proven to be invaluable. Our Chamber used membership resources provided by Kyle to switch to tiered dues. Since that time we’ve seen a 33% increase in dues revenue."

~ Kathi Roetter

"The quadrants are key in member relations and messaging."

~ Dennis Houston

"I have taken away nuggets, action steps, and a sense of belonging to a bigger industry from your messages. I have just bought Remembership and am excited to dig into it."

~ Elaine Hansen

"I find your insight and perspective refreshing and validating. Your thoughts on the different motivations for membership really struck a chord with me. Also I watch for your opinions on what the future holds for Chambers and the business culture. Your perspective helps tremendously!"

~ Heather Kumpe

"Kyle gave me language and confidence to feel empowered and to empower my team to change the way we talk about membership. We began to see the org as something with a strong a value proposition, worthy of having expectations of our members and our business community. We used to give away our resources, our time, our membership (!), and those days are gone thanks to Kyle's approach and words of encouragement."

~ Cecilia Harry, CEcD

"Kyle continues to reinforce my growth as a leader. He encourages me to step out of my comfort zone and explore new ideas for my community and chamber. He helped me to see that I am the expert in Chamber in my community, and to be confident in my voice and knowledge as the Chamber President. Onboarding new staff and board members using the 4 quadrants of membership enables the team to be up and running and on the same page with members engagement."

~ Gina Suydam

"Kyle Sexton assisted us with our Member Tier roll-out several years ago. Since then, Kyle has been regularly coaching and mentoring me and the other members of our staff. Kyle's vast array of knowledge, experience and broad base reach across chambers and association, provide us with expertise, best practices and time tested measures for chamber success. Kyle's input to our decision making is important to almost every aspect of developing new chamber initiatives or improving our performance through the implementation of proven best practices."

~ Robert S. Carl, Jr., President and CEO

"The biggest thing I have learned was moving our organization to a tiered model of membership investment and that we were leaving so much on the table. We have since moved to that model and have increased our dollars by more than 20%."

~ Becky Wolfe

"Love the membership resources-- use it as an orientation for our membership sales team on chamber membership sales."

~ Bob Thomas

"Kyle carries a wealth of knowledge on how relevant Chambers of Commerce are delivering value to their investors. By applying Kyle's market-tested and verified communication and activation strategies, we have turned around sagging membership numbers and heightened our engagement levels within our membership. For good reason, Kyle is recognized as the premier development consultant for Chambers of Commerce. Without his handiwork, we would be idling at the starting line."

~ Tom Hoffert

"We did not use you for training and coaching but you definitely used coaching tactics throughout the time we spent with you. The Board Retreat that lead for our organization was training of sorts. Your presentation was clear, engaging and insightful. Furthermore, you know how to work with the different personalities that you see on Board of Directors."

~ Ginger Berkelhamer

"The Map to Remembership is a frequent jumping off point for our conversations with the Board."

~ Chris Clark

© 2008-2026 Kyle Sexton, ChamberThink Strategies LLC. All rights reserved.